In a world where people are not often reminded to save money, it is easy to overlook the value of savings and investments.

With so many other instant gratification financial options available, why would anyone be convinced to save for an unknown future?

The truth is that saving is a powerful tool for an individual’s and a country’s economic transformation—especially in countries like ours where the population has a low savings culture.

For years, Kenya has struggled with poor savings rates and high levels of reliance on foreign aid, which has led to significant social and economic challenges.

 As observed from various studies, the country’s savings rate is way below Africa’s average of 17 per cent. The likes of Uganda and Tanzania have already crossed the 20 per cent mark, signifying a more advanced savings culture. It can be argued that Kenya’s low savings culture stems from several factors including: poverty, inadequate financial education towards saving and a limited range of available financial incentives.

This has made it difficult for Kenyans to build up their savings over time and allow them to save more money in the long run. The current national discourse on saving and investing influenced by President William Ruto’s remarks made in various occasions in the recent past is a welcome conversation.

The President has emphasised on the need for Kenyans to embrace a culture of saving as part of efforts to improve the country’s economic situation.

One of the discussions sparked by the President is on pension contributions by Kenyans in formal employment, which he notes is insufficient to be of help to retirees in old age..

Currently, employees contribute a minimum of Sh200 monthly, which is usually matched by an equal contribution from their employers, translating to a maximum of Sh2,400 annually. This is far from enough for most people in Kenya who need more to live comfortably during retirement. In addition, the pension scheme only serves people in formal employment leaving out a vast majority of Kenyans who work in informal sectors.

Nonetheless, all hope is not lost. As the government and relevant sector players combine efforts to enhance and boost national savings, Kenyans looking to start their savings journey have a variety of savings products to choose from.

Financial institutions such as Banks and Saccos have numerous savings products that cater to different saving needs and goals. Saving products across the market have different interest rates and the interests are payable either monthly, quarterly, twice a year or once a year. Some savings accounts require as little as Sh50 deposits to start earning interest with varying withdrawal limits

This simply means that the savings products portfolio in Kenya is diversified enough to cater for everyone, both in the formal and informal sectors. So what needs to be done to encourage people to save more? The government needs to develop broad policies that cover on other savings instruments besides social security that will provide financial security and promote savings in the long run.

The Government’s plan to match pension savings by a shilling for every two shillings set aside should be broadened to also cover other savings incentives. This will help improve Kenya’s economic situation because it would mean more money will be available for investment, which would lead to more jobs being created.

At Postbank, we have endeavoured to provide low-cost savings accounts for average Kenyans with a view to advancing financial inclusion.

We have also advanced financial literacy activities with all the customer segments that we work with. As the largest and oldest savings facility, whose mandate is to inculcate a savings culture, the bank has a diversified personal and group savings products portfolio that offer interest income that is not taxed.

— Rapahel Lekolool is Postbank Managing Director