Leading Kenyan media house Mediamax is the official press partner for the 55th edition of the Magical Kenya Open set for the par 71 Muthaiga Golf Club between Thusday and Sunday.

Kenya Open Golf Limited (KOGL), the esteemed organizers of the Magical Kenya Open (MKO) golf, has announced Mediamax as the official Free-to-Air (FTA) partner for the prestigious golfing event that has attracted a large entry of 144 participants that includes nine local professional players and four amateur players.

The tournament which will be in its 55th edition this year, will be curtain raised by a Golf for the Disabled contest that tees off this morning and will see 10 participants take part, for the first time on the continent.

The announcement comes in the backdrop of a successful broadcasting of the Magical Kenya Ladies Open, the only Ladies European Tour (LET) – sanctioned women’s professional golf competition in the East and Central African region, which was held at the Baobab Golf Course in Vipingo Ridge, Kilifi County last week.

Mediamax Chief Executive Officer (CEO) Ken Ngaruiya said: “Mediamax, is a leading media company known for its commitment to delivering top-quality content. We are proud to have been chosen as the exclusive FTA partner for Magical Kenya Open 2024 and I can promise our viewers a thrilling experience from the comfort of their living rooms and on telephones as we will showcase the rich sporting heritage that the country has to offer.”

Ngaruiya added: “This partnership will ensure widespread coverage of the tournament across all Mediamax’s broadcasting platforms, reaching a diverse audience.”

This collaboration marks a significant milestone in promoting golf tourism and enhancing the visibility of Magical Kenya Open. Mediamax’s extensive reach and reputation for delivering compelling sports content make it an ideal partner for this world-class event that was broadcasted in more than 100 countries around the world with a potential household reach of 500 million households last year.

“We are thrilled to have Mediamax on board as our Free-to-Air partner for the Magical Kenya Open 2024. Their commitment to showcasing premier sports content aligns perfectly with our mission to promote golf and empower local golfer’s athletes,” said Ronald Meru, Commercial Director, Kenya Golf Open Limited.

As the tournament unfolds, viewers can expect comprehensive coverage of the thrilling golf action, player interviews, behind-the-scenes footage, and highlights of the Pro-Am event. Mediamax will bring the excitement of Magical Kenya Open to homes across the region, celebrating the skill and talent of the participating golfers.

The Magical Kenya Open serves as a premier global stage where golfers from across the world converge to exhibit their talents and vie for top honours at Muthaiga Golf Club, renowned as one of the region’s most prestigious and challenging courses. Organisers said that the esteemed tournament promises thrilling competition and unparalleled excitement for both the players and spectators.

“The MKO 2024 is a platform that transcends sports and provides opportunities to enhance socio-economic and sustainability linkages around the globe.

With the support of like-minded partners like Absa, we look forward to delivering an unforgettable experience for players, spectators, and partners alike,” said Meru.

This year’s edition promises to be an exhilarating showcase of talent, attracting over 140 elite golfers from across the world, including 9 Kenyan professionals (Pros) and three regional pros as well as four amateurs taking a shot at the mouth-watering $ 2.5 million prize purse. It is also moment to showcase and build authentic connections with Kenyans who are lovers and fans of the sport.

The Kenya Open, which was first held in 1967, has grown to become one of Kenya’s and Sub-Saharan most prestigious sporting events.