Women are increasingly taking the reins of entrepreneurship, driving innovation and economic growth in Kenya.

According to the World Bank, one-third of businesses worldwide have a woman among their principal owners, and this number is steadily rising.

The number of startups with female founders has doubled globally, and studies suggest that women-led businesses are more likely to embrace sustainable practices, creating a powerful synergy with digital innovation.

MasterCard and the IFC project that global GDP could see a $28 trillion boost by the end of this year if women’s business ownership rates reach parity with men.

This underscores the immense economic power of women entrepreneurs. Crucial job creators In Kenya, women are leading the charge in small and medium-sized enterprises (MSMEs), owning 48 per cent of all MSMEs, according to the World Bank.

 These businesses are crucial job creators, contributing an estimated 20 per cent to Kenya’s GDP. This was highlighted during the Super Women in Business Awards, organized by Dependable Brands.

 Samchi Group CEO Esther Muchemi, awarded Mentor of the Year, noted that despite their achievements, women entrepreneurs still face challenges, including limited access to finance and mentorship. Most women-owned businesses remain in the informal sector and struggle to scale.

However, she said the tide is turning, with initiatives promoting access to finance, digitization, training, and mentorship creating a more supportive environment for women entrepreneurs.

 Grace Mwangi, CEO of Samira Mobiles and Techpreneur of the Year, echoed these sentiments, highlighting how women entrepreneurs are unlocking opportunities.