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APSONIC, a dominant force in Africa’s motorcycle industry, has been unveiled as the official sponsor for the 34th edition of the African Cup of Nations (AFCON) in 2023.

The monumental announcement came during the formal signing of the agreement, where Mr. Zhang Lian, President of the Sincerity Group, the parent company of APSONIC, expressed his enthusiasm for the collaboration.

Zhang stated that this partnership would elevate AFCON 2023 to unprecedented heights, extending an invitation to football enthusiasts, motorcycle aficionados, and those who relish the fusion of sports and adrenaline to partake in this unique celebration. Zhang emphasized the significance of dedication and perseverance, noting that APSONIC, through its official sponsorship, aims to serve as the engine of inspiration.

He encapsulated this sentiment in the AFCON slogan, “Victory starts right at our feet,” highlighting the brand’s commitment to embodying the spirit of triumph through determination.

“This groundbreaking partnership positions APSONIC as the exclusive motorcycle brand supporting the largest sporting event in Africa, scheduled to take place in Côte d’Ivoire from January 13 to February 11, 2024,” Mr. Zhang declared.

Beyond mere business collaboration, Mr. Zhang underscored that the partnership with the Confederation of African Football (CAF) is an authentic celebration of African life.

APSONIC, he explained, seeks to amplify the essential aspects of a fulfilling life, emphasizing shared experiences, memorable moments, and the intricate social fabric of Africa.

CAF General Secretary, Mr. Véron Mosengo Omba, added his perspective on the magnitude of AFCON 2023. Anticipating an audience of approximately 1 billion people from over 90 countries, he dubbed it “Africa’s wake-up hour,” emphasizing the event’s unparalleled significance on the continent.

Omba acknowledged the profound impact of APSONIC’s venture into football sponsorship, emphasizing the call to unite passions, merge emotions, and create timeless memories.

He urged everyone to collectively become architects of this celebration, where victory is not confined to the field but extends to every step, on and off the playing ground.

“As the AFCON 2023 takes on a new dimension with APSONIC’s sponsorship, the collaboration promises a grand symphony where the power of sport and the passion for the road converge. It is an invitation for all to join in crafting a celebration that transcends boundaries and makes every moment memorable in the history of African sports,” he said.