Kenya and China have united their creative forces, with a focus on uplifting the film industry to spur growth in the creative sector.

This came to life at the China Film Festival held at the Two Rivers Mall, where both nations gathered to commemorate the alliance which will harness the potential of their respective film industries, as catalysts for economic advancement and cross-cultural understanding.

Zhou PingJian Chinese Ambassador to Kenya, said the cinematic cooperation emphasized China’s rich history in film production and expressed the potential for Kenya to leverage this medium to create job opportunities for its youth.

“This collaborative endeavour signifies China’s close cooperation with Kenya in nurturing the growth of the film industry within Kenya’s borders, while simultaneously exploring avenues to showcase Kenyan cinematic works on an international platform,” he stated.

Carter Luo, CEO of StarTimes, shed light on his company’s extensive investments in fostering local content as he unveiled the highly anticipated “HELLO MR RIGHT” Season 3, showcasing Startimes’ commitment to presenting diverse narratives and artistic expression. “Cutting-edge technology and equipment will spearhead this transformation, promising to elevate the quality and impact of cinematic creations,” Luo emphasised.