Listen to This Article Enhance your reading experience by listening to this article.

Global consumer spending in mobile apps and games in 2024 reached $127 billion across the App Store and Google Play, up 15.7 per cent from the prior year, according to new data from mobile analytics and intelligence firm Appfigures.

However, global app downloads were down by 2.3 per cent this year compared with 2023, reaching nearly 110 billion. This downward trend was seen across both app stores, the data indicates.

Of the total 110 billion downloads in 2024, iOS downloads accounted for 28.3 billion installs, a decline of 1.1 per cent year over year. Android app downloads on Google Play were down 2.6 per cent to 81.4 billion.

US iOS downloads declined 5.3 perc ent to 6.1 billion and US Google Play app downloads dropped 0.7 per cent to 4.4 billion. In total, US app downloads declined by 3.4 per cent in the year, reaching approximately 10.6 billion. Only 5 per cent of apps worldwide offered subscriptions last year, but they accounted for 48 percent of the app revenue across both app stores, Appfigures found.

The top 10 earning apps globally generated 13.7 percent of all consumer spending, up 1.2 per cent from 12.5 per cent in 2023. Temu was the most downloaded app in the United States with 48 million installs, Appfigures found. Apple recently also confirmed it was the most-downloaded app in the United States on its App Store.

Of the $127 billion in total consumer spending globally in 2024, $91.6 billion came from the App Store, up 24 per cent year over year. Google Play consumer spending declined by 1.5 per cent year over year to reach $35.7 billion globally.

By consumer spending, the top app globally was TikTok, with an estimated $2.5 billion across iOS and Android, not counting app stores in China.
TikTok was also the top app in the United States, drawing in nearly $1.3 billion.