Webuye sets the pace: Waziri 1xCup ushers in new era for Kenyan football
By People Daily Digital Reporter, October 24, 2025In a show of sporting enthusiasm and community pride, the town of Webuye became the epicentre of Kenyan football on as organisers of the Waziri 1xCup unveiled the next stage of the 2025 season.
Held at the Glamour Hotel, the press conference brought together more than 10 news outlets, local leaders, and members of the football community to discuss new developments in what has grown into one of the country’s most promising regional tournaments.
The event marked not just the start of a new sporting chapter, but a renewed commitment to social and economic empowerment through football — a message echoed by all speakers, including the area Member of Parliament, Football Kenya Federation (FKF) Chairman, and title sponsor 1xBet representatives.
Roadshow brings football fever to the streets
The celebrations began a day earlier, on October 15, when a branded roadshow truck — complete with performers, DJs, and promoters — toured Webuye’s busiest markets and shopping centres.
Crowds gathered as the convoy distributed branded T-shirts, caps, and reflective vests, while announcing the tournament dates, participating teams, and new title sponsorship.
The festive rollout signalled the tournament’s growing popularity and its connection to ordinary Kenyans, many of whom see the Waziri 1xCup as a bridge between community sport and national football development.
Focus on youth, women, and social impact
At the press conference, speakers highlighted the tournament’s dual mission: advancing sporting excellence and driving social change.
Elena Zhdanova, 1xBet’s regional representative, reaffirmed the sponsor’s long-term commitment:
“1xBet supports systemic change in the sports ecosystem. The Waziri 1xCup season showcases talent, raises the visibility of teams, and strengthens communities through education, safety initiatives, and access to sport for both women and men.”
Tournament organiser Salim Waziri emphasised inclusion and sustainability:
“Our goal this season is a high-quality bracket, strong participation of women’s teams, and a visible social impact. Together with 1xBet, we are setting the right pace and organisational standards.”
Draw and tournament format
Organisers unveiled the framework for the 2025 draw, emphasising fairness and transparency in group formation. The match calendar, they said, will be released in the coming days on the tournament’s and partners’ official platforms.
This year’s priorities include:
Equal conditions for all teams
Expanded participation for women’s football
Streamlined communication for clubs
Enhanced fan engagement through media and activations
Beyond the pitch: Building communities
Over the past seasons, the Waziri 1xCup has evolved into a platform for regional empowerment. With support from 1xBet, the initiative has funded the creation of small businesses, including a car wash, beauty salon, and grocery shop, offering sustainable livelihoods to locals.
In addition to providing team kits and training resources, the partnership continues to nurture Kenya’s football ecosystem by investing in women’s football and social outreach programs.
What lies ahead
With the tournament calendar set to be published soon, attention now turns to the matches — and the stories that will emerge from them.
Upcoming months will also feature social activations tied to education, youth empowerment, and local enterprise.
As Webuye sets the pace, the Waziri 1xCup 2025 promises to deliver not just a season of spirited competition but a model for how sport can drive community transformation and national pride.