Most Kenyans spend up to Ksh500 on EPL betting every weekend – report

By , November 28, 2025

A new Stahili Pulse Report titled ‘Mapping English Premier League (EPL) Fan Loyalty, Viewing Patterns, and Betting Habits Among Kenyans’ has revealed how deeply invested local football enthusiasts are in the world’s most-watched league.

The survey, which gathered responses from more than 3,700 participants, paints a detailed picture of how Kenyans follow their favourite EPL clubs and how much they are willing to stake every weekend.

A study by Stahili reports on Kenyans’ EPL stardom. PHOTO//Screengrab by People Daily Digital from Stahili

Spending habits

According to the weekly Stahili Pulse Report released on Friday, November 28, 2025, a significant majority of Kenyan fans spend up to Ksh500 on EPL betting each weekend, highlighting the strong connection between football viewership and betting culture in the country.

A report by Stahili showing how much Kenyans are willing to part with on betting each weekend. PHOTO//Screengrab by People Daily Digital

 The report shows that while a small proportion of fans bet more than Ksh1,000, most keep their wagers relatively low, placing small but consistent bets tied to EPL matches.

The research also examined club loyalty and found Manchester United, Chelsea, Arsenal, and Manchester City to be the most supported clubs in Kenya.

 Maps included in the study show widespread regional support, with Manchester United and Arsenal commanding the largest geographical fanbases.

 Chelsea enjoys strong pockets of support, while Manchester City’s popularity continues to grow, particularly among younger fans.

Match consumption habits

Beyond betting, the report also sheds light on consumption habits.

Many supporters watch at least one match every weekend, either through TV subscriptions, sports bars, or online streaming, with most preferring to catch the action at home.

Social media plays a huge role, with a majority engaging with EPL-related content throughout the week. Fans also frequently participate in discussions, banter, and club-focused online communities.

Arsenal defender Gabriel celebrates as the final whistle blows after their 1-0 victory over Crystal Palace at the Emirates Stadium.PHOTO/@Arsenal/X

Fan Value

In terms of monetisation and fan value, the study shows that Kenyan football lovers are willing to spend modest amounts on club merchandise, viewing subscriptions, and match-day activities.

However, the highest recurring expenditure remains betting, driven partly by the hope of turning football knowledge into earnings.

The findings further suggest that EPL clubs have substantial untapped commercial potential in Kenya. With millions of loyal followers, increased partnerships, community outreach, and localised content could deepen fan engagement even more.

Overall, the report demonstrates that EPL fandom in Kenya is not just about watching matches; it is a dynamic culture blending loyalty, entertainment, digital engagement, and betting.

Mohamed Salah attempts to control the ball during the last clash between Liverpool and Manchester City.PHOTO/@LFC/X

And as the data shows, for most Kenyan fans, staking up to Ksh500 every weekend has become part of the EPL experience.

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