The Directorate of Information is set to undergo transformation following the appointment of a new director.

Joseph Kipkoech, the new director, while assuming office on Wednesday, pledged to elevate the directorate by enhancing news, information and research performances to achieve its mandate of providing news and crucial information to enable the public to make informed decisions.

“I am up to the task, as evidenced in my previous assignments. I’ve done my best both in the field stations as a reporter and in Ministries as a communications officer,” Kipkoech said.

Kipkoech said his leadership style is guided by creativity, innovation, commitment and instilling discipline, as well as enhancing cooperation, a sense of ownership and hard work among the staff who are key in the delivery of the department’s and the government’s mandate and objectives.

He told the staff to feel free, saying he practices an open-door policy.

Kipkoech (pictured) said he will collaborate with everybody and urged the staff to support him.

He promised to steer Kenya News Agency (KNA) to the highest level by benchmarking with leading local and international media organisations.

“We will embrace modern technology in all aspects, benchmarking on  other news organisations both local and foreign, since we can borrow a lot of success stories from other media organisations,” he said.