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Peugeot has officially launched its latest pick-up trucks, the Peugeot Landtrek into the Kenyan market.

The new Landtrek comes in two models, a double and single cabin pick-up trucks that will retail from Sh5 million. It will enable the brand to make a strong comeback in a Pick-up market where it has a very strong heritage, including legendary models like 404 wagon and the 504 pick-up which won the 1984 African Rally championships.

It packs three tonnes of towing capacity and a payload that exceeds one tonne, and will be assembled at the Thika-based Kenya Vehicle Manufacturers (KVM). The vehicle was officially unveiled at the French Embassy by the French Minister Delegate for Foreign Trade, Olivier Becht, who said the launch is a testament to the strong partnership between France and Kenya.

“Introduction of the Peugeot Landtrek into the Kenyan market marks the beginning of a new era for Peugeot in Kenya because for the first time in over 30 years, Peugeot pickups will make a comeback to Kenyan roads,” he said. On his part, Urysia Limited Managing Director Claude Mwende said the Landtrek will be an exceptional vehicle that will offer the robustness, loading capacity, modern and attractive style, and adaptability, “making it well-suited to the Kenyan market.” Urysia is Kenya’s official Peugeot distributor