Kenya unveils club to boost cross-cultural ties with China

By , January 9, 2023

A new Club of Sino-Africa Culture and Tourism has been launched in Kenya to promote cross-cultural understanding through culture and tourism-related activities.

Tang Jianjun, counselor at the Chinese Embassy in Kenya, said the club will enhance cultural co-operation and people-to-people interactions.

Peninah Malonza (pictured), cabinet secretary in the Ministry of Tourism, Wildlife and Heritage, hailed the club’s launch, saying the club will boost Sino-Kenya cultural communication through joint reading, networking, and discussion forums.

Sarah Serem, chief consultant of the club, said that a series of activities envisaged by the club, including annual tourism fairs, exhibitions, and seminars, will unleash mutual economic benefits besides fostering dialogue among Chinese and Kenyan nationals.

Meanwhile, China’s move to downgrade the management of Covid-19 from Class A to Class B has excited governmental officials and tourism industry players in the Middle East, who are gearing up to welcome back Chinese tourists absent for three years due to the pandemic.

China has continuously optimised its Covid-19 responses, the latest of which is the lifting restrictions on citizens’ outbound trips. The move is warmly welcomed by tourism practitioners in the Middle East.  “We are so happy to hear the good news,” Amir Ben Aribia, general manager of the Tunisian travel company Tunisia Blue Sky said.

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