Kenya Breweries Limited (KBL) has unveiled a vibrant new packaging for its Chrome Vodka and Chrome Gin brands, marking a significant step in the brand’s evolution.

The redesign seeks to weave together all the elements the brand celebrates with the streets that inspire trend and culture, music and art. It’s an audacious statement of accessible premium quality, reinforcing Chrome’s strong resonance with Kenya’s vibrant, youthful consumers who are shaping the future of the spirits category.

The refreshed look is a strategic move to keep the brand modern, relevant and appealing amid the country’s rapidly shifting urban consumer trends. As a leading mainstream spirit, Chrome now looks to reassert its position within the expanding value spirits segment.

“The young fun-loving, trend-setting audience is at the core of our strategy, and Chrome’s new identity is part of our continued commitment to connecting with this vibrant, youthful demographic,” said Mark Ocitti, Managing Director, Kenya Breweries Limited.

“We are excited about what this new look will bring for Chrome in the short term, but even more so for its long-term relevance as a key brand in our portfolio.”

“The new look is designed to resonate with the aspirations of the modern consumer—bold, expressive, and unapologetically authentic,” said Kennedy Mutula, Spirits Marketing Manager at KBL. “Chrome’s evolution is a direct response to the changing needs of the market, ensuring we remain a brand that speaks to their passion, lifestyle, values, and ambitions.”

The rebrand is part of KBL’s broader strategy to strengthen its portfolio in the value spirits category and further solidify Chrome as a key player in Kenya’s competitive drinks market. For Chrome, this evolution is an extension of its ongoing journey to offer quality, accessibility, and culture to an audience that values both style and substance.

The new Chrome identity is expected to elevate the brand’s presence in key urban centres like Juja and Ongata Rongai, where the brand has consistently performed well among young consumers. Early indications from traders in these areas show positive sentiment towards the new pack design, with early orders showing an upward trajectory.

“We are feeling the impact of the redesign; customers ask for the new Chrome by name,” said Waithera Muthoni, a retail shop owner on Juja Road. “Customers walk in asking for ‘ile mpya ya Chrome.’ It has really caught their attention.”

In Rongai, bar owner Wilfred Kiptoo echoed similar sentiments, noting that the new look has reinvigorated sales in the area.

“We’ve already seen increased repeat orders from our vodka clients. They like the look — they say it feels more premium, but the price hasn’t changed. That’s a big win,” he said.