FKF lands Ksh1.12 billion deal to boost Kenyan Premier League
By Joel Masibo, July 31, 2025Football Kenya Federation (FKF) has signed a 10-year sponsorship agreement with a local betting firm valued at Ksh1.12 billion. The deal marks a step forward in improving the operations of both the federation and its clubs.
As seen by People Sport, the sponsorship starts with a Ksh85 million injection for the 2025/26 season. From this amount, 40% equivalent to Ksh34 million, has been earmarked for FKF’s administrative costs, while 60% of the funds, amounting to Ksh51 million, will be channelled directly to the 18 clubs participating in the top-flight league.
This allocation translates to approximately Ksh2.8 million for each club in the upcoming season, a significant boost for teams that have long grappled with financial instability, including challenges in paying player salaries, facilitating logistics, and sustaining daily operations.
Hardships in Kenyan football
The partnership comes at a time when football stakeholders have raised concerns over the stagnation of the game owing to financial difficulties.
Speaking on K24 television on Wednesday, July 30, 2025, top football administrators in the country weighed in on what ails the beautiful game locally.
At the centre of this conversation lies a crucial question: can football in Kenya provide a sustainable livelihood for its players and foster competitive growth?
Athanas Obango, the Head of Projects and National Teams at the Football Kenya Federation, painted a sobering picture of life as a local football expert, pointing to the economic hardships players face due to financial instability at the club level.
Obango’s sentiments come against the backdrop of reported match-fixing cases in Kenya’s football ecosystem. Players and match officials have lately been mentioned in match manipulation incidents, with the root cause of such cases linked to financial hardships in the country’s game.
“A player who hasn’t been paid for six months—if you offer him money, he might manipulate a match because he’s hungry,” Obango said. “But if we have a vibrant league where clubs are financially stable, that kind of situation won’t arise.”
Kenyan football has been grappling with financial challenges in recent years, but the Football Kenya Federation President Hussein Mohamed had earlier stated that the new FKF office inherited empty coffers at the federation, hence the slow start.