The road is no longer a playground for men. The female folk have taken their place behind the wheel, choosing cars that match their personalities, careers, and aspirations.

The roar of engines, the flash of stylish light emitting diode (LED) headlights, and the confident hum of powerful machines filled the air in Naivasha, as the World Rally Championships (WRC) Safari Rally 2025 took the centre stage last weekend. But amidst the thrill of rally cars throwing up dust in the fourday event, one thing stood out—the sheer number of women taking over
the roads.

It wasn’t just the rally drivers tearing through the rugged Naivasha terrain, but the convoy of sleek Sport Utility Vehicles (SUVs), compact city cars, and luxury rides driven by women who have fully embraced the power of the wheel. Even though many of them didn’t care about who was in the race or who won the rally, for them, turning up in large numbers and doing “sherehe” in their sleek
cars was the thing.

Gone are the days when cars and such events were considered a men’s affair. Today, Kenyan women are not just driving— they are owning the road with confidence, style, and purpose. From the business mogul dashing to high-stakes meetings in her Range Rover Evoque to the young entrepreneur with the fuel-eficient Honda Fit, every car is telling a story.

For many, the road to success is paved with long hours, determination, and countless meetings. A car, therefore, is more than just a mode of transport—it’s a partner in the hustle.

The Toyota RAV4 has become the trusted companion of the modern Kenyan businesswoman. Whether she’s an entrepreneur managing multiple ventures or a corporate executive balancing a hectic schedule, the RAV4 provides the perfect blend of reliability, fuel efficiency, and understated elegance.

Its spacious interior allows for both work and leisure—business documents on the passenger seat one day and road trip essentials the next.

Performance and sophistication Similarly, professionals who demand both performance and sophistication have found their match in the Mazda CX-5.

This SUV is increasingly becoming the car of choice for doctors, lawyers, and finance experts. It strikes a fine balance between sleek aesthetics and practical functionality, making it ideal for women who transition from high-pressure work environments to social engagements.

After a long day in court or at the hospital,the CX-5 provides a smooth, quiet ride home—an oasis of comfort in the middle of Nairobi’s ever-busy roads. Yet, not all careers call for a serious, executive-class vehicle.

For women in creative industries—fashion designers, influencers, and media personalities—the car of choice is often something stylish and unique.

The Nissan Juke has become a standout favourite in this category. Its unconventional design reflects the vibrant personalities of the women who drive it. It’s the kind of car that turns heads, much like the creative women who drive it. Compact enough to manoeuvre through city traffic yet striking enough to make a statement, the Juke is for those who embrace boldness in both career and lifestyle.’

Of course, luxury has its place in the choices of Kenyan women. Among the country’s top executives, diplomats, and senior managers, the Mercedes-Benz GLA reigns supreme. It’s more than just a car—it’s a statement of achievement.

The GLA’s seamless blend of comfort, power, and advanced technology makes it perfect for women who have reached the top of their industries. It offers the kind of smooth, effortless ride that suits a high-stakes corporate lifestyle, where first impressions matter, and success is measured not just in results, but also in presentation.

But while some women seek luxury, others prioritise practicality and afordability. The Honda Fit has become the go-to vehicle for young professionals, university graduates, and freelancers looking for their first car. It is small enough to slip into tight parking spaces in Nairobi’s CBD, fuel-eficient enough to keep costs low, and reliable enough to handle daily commutes with ease.

Whether it’s a fresh graduate commuting to her first job or freelancer meeting clients across town, the Fit provides a budget-friendly yet stylish introduction to car ownership.

Class and comfort In the middle of this spectrum sits the Toyota Harrier—a car that blends class and comfort, making it a favourite among corporate managers, lecturers, and consultants.

It’s spacious, smooth, and built for long commutes. Many women appreciate its executive feel without the high maintenance costs that come with luxury brands.

Whether heading to a business conference or visiting a university for a guest lecture, the Harrier delivers a professional, polished presence.

For those who believe in making grand entries, nothing beats the Range Rover Evoque. This high-end SUV is a symbol of success and is often the car of choice for celebrities, socialites, and high-net-worth businesswomen.

Its luxurious feel, combined with of-road capability, makes it a versatile yet prestigious choice. Whether pulling up to a five-star event or heading out for a weekend getaway, the Evoque guarantees its driver the attention she deserves.

Women in Kenya are also using their cars as tools for independence and empowerment. More female cab drivers are hitting the roads with fuel eficient cars like theToyota Vitz and Suzuki Swift, providing the perfect balance of affordability
and reliability.

These women are not only earning a living, but also challenging stereotypes in the male-dominated taxi-hailing industry.

Truly, the future belongs to the woman who drives her own destiny—quite literally.