UDA tops list of most preferred political parties in new Infotrak survey
By Kiprono Keileb, December 28, 2025The United Democratic Alliance (UDA) has emerged as the most preferred political party in Kenya, according to a new public opinion survey by research firm Infotrak.
The findings released by Infotrak on Sunday, December 28, 2025, offer a picture of how Kenyans currently align themselves politically, cutting across regions at a time when parties are already positioning for future contests.
The survey was carried out using quantitative interviews through computer-assisted telephone interviews (CATI). Infotrak interviewed a sample of 1,000 adults drawn from all 47 counties and the eight regions of the country, giving the results a broad national spread.
Respondents were asked about their political party preference, providing insight into which parties currently enjoy the most public support.
According to the results, UDA leads with 23 per cent of respondents saying it is their preferred party. The Orange Democratic Movement (ODM) followed closely in second place with 19 per cent. Democracy for the Citizens Party (DCP) placed third at 6 per cent, while Jubilee Party recorded 5 per cent support. Wiper Patriotic Front Party rounded out the top five with 4 per cent.
While the national figures show a relatively competitive political landscape, the regional breakdown reveals sharper contrasts. UDA enjoys overwhelming support in the North Eastern region, where 73 per cent of respondents identified it as their party of choice.
The party also posted strong numbers in the Rift Valley, where it recorded 37 per cent support, underlining its continued dominance in regions that formed its core base in the last general election.
ODM remains strong in Nyanza
ODM, on the other hand, remains strongest in Nyanza, where 41 per cent of respondents said they support the party. The party also showed solid backing at the Coast, with 31 per cent, reflecting its long-standing presence and influence in the region.
These figures suggest that while ODM faces stiff competition nationally, it continues to command loyalty in key areas.
The survey also highlights the emergence of newer political players. DCP recorded its strongest regional support in Central Kenya at 13 per cent, outperforming other parties in that region outside the two main rivals. This points to a growing appetite among some voters for alternative political voices beyond the established parties.
Overall, the Infotrak findings paint a picture of a politically diverse country, where regional loyalties still matter but national competition remains tight.