Kapseret MP Oscar Sudi, a close ally of President William Ruto, has dismissed the influence of social media criticism, advising Mathira MP Eric Wamumbi to remain unfazed by online backlash.

Speaking on June 6, 2025, during an economic Empowerment in Kapseret, Sudi downplayed the reach and impact of digital platforms, calling social media “just hot air” that fails to represent the broader Kenyan population.

“Usitishwe na watu wewe Wamumbi (Mathira MP), mimi nimetishwa na niko tu hapa. Hiyo social media hata hawafiki watu mia tano,” Sudi said, translating to, “Don’t be frightened by people, Wamumbi. I have been frightened, but I am still here. That social media doesn’t even reach 500 people.”

Sudi’s remarks come at a time when Kenyan politics is increasingly influenced by online platforms such as Twitter, Facebook, and Instagram. These platforms have become key arenas for political debate and mobilisation, particularly among young people.

However, Sudi’s comments highlight the gap between the vocal online minority and the silent offline majority that often decides electoral outcomes.

The MP’s message is particularly relevant to Wamumbi, who has been subjected to considerable social media scrutiny and criticism. Sudi’s counsel reflects a strategic approach to politics, focusing on traditional campaigning, grassroots engagement, and in-person connection over online popularity.

Political analysts echo Sudi’s view, noting that while social media can set agendas and stir public conversation, its influence often remains limited to niche audiences. In Kenya, where internet penetration is uneven and a significant portion of voters live in rural areas with limited digital access, the “ground game” is still paramount.

Adding credibility to his advice is Sudi’s own resilience in the face of controversies, including a 2024 academic forgery case from which he was acquitted. His ability to withstand public and legal challenges demonstrates that political survival depends more on enduring offline relationships than online sentiment.

As Kenyan politics evolves in the digital age, Sudi’s message to Wamumbi serves as a reminder: social media noise is often loud but fleeting, while real political power lies in direct voter engagement.