StarTimes sinks Sh200m to tap local content

  by Benard Sigei

@PeopleDailyKe

StarTimes media will increase local content development by injecting an additional Sh200 million investment this year following the success of its local content channel Rembo TV.

The planned investment will bring the broadcaster’s progressive spend in local content to over Sh400 million following an initial commitment of a similar amount when launched in Kenya. 

In a statement while unveiling the new premium local drama, Aldrine Nsubuga, Regional Marketing Director StarTimes said the new deal will provide customers a new experience.

Local content

 “Our premium local drama – NIA being the first local production investment this year, will set the tone on our commitment to quality local entertainment for our subscribers,” said Nsubuga.

Myke Mwai, StarTimes content director said the company will work with more tech-savvy content developers to tap their expertise to increase local content for its customers.

“We plan to increase local content developers to give us an edge towards developing unique local content which are appropriate for all,” he remarked.

Rembo TV is available across three East African countries that is Kenya, Tanzania and Uganda thereby presenting an enviable platform to market Kenyan productions across the region and is available across all StarTimes bouquet options on terrestrial and satellite platforms.