Safaricom details how to identify genuine Ziidi Trader platform
By Faith Lagat, July 17, 2026Safaricom PLC has cautioned Kenyans against falling victim to fraudsters using fake websites and links to impersonate its Ziidi Trader investment platform, urging customers to verify the platform before making any investment.
In a statement shared on its official X account on Friday, July 17, 2026, the telecommunications company reminded investors that the genuine Ziidi Trader service is available only through Safaricom’s My OneApp under the Financial Services section.
“Take one minute to verify first just so you don’t lose money in vain,” Safaricom said, warning users to avoid unofficial websites, links or pages claiming to offer Ziidi Trader services.
The company advised customers to confirm they are using the official platform before entering personal information or making any investment.
Safaricom issues fraud warning
Safaricom reiterated that Ziidi Trader does not have a standalone website and cannot be accessed through external web links.
In a follow-up post, the company warned customers against clicking links circulated by individuals claiming to offer access to the investment platform.
“Kama ni link ya website, hapo bro/sista unachezwa!” Safaricom stated, adding that Ziidi Trader is “a Mini App” available exclusively within Safaricom’s My OneApp.
The advisory forms part of the company’s ongoing consumer awareness campaign aimed at protecting customers from online scams targeting digital financial services.
Safaricom urged users to verify the platform before entering their personal details or transferring money, noting that fraudsters often exploit the popularity of legitimate investment products to deceive unsuspecting investors.
Platform records growing uptake
The warning comes as Ziidi Trader continues to attract increasing interest from retail investors.
On June 29, 2026, the Nairobi Securities Exchange (NSE) announced that the platform had surpassed Ksh1.08 billion in cumulative turnover since its launch.
According to the NSE, Ziidi Trader has facilitated more than 351,440 trades, recorded a peak market share of 4.27 per cent and achieved an average trade size of Ksh3,076.69.
The exchange said the platform’s highest daily turnover reached Ksh28.98 million on February 16, 2026, while the highest daily activity recorded 26,220 market deals and 9,320 trades executed through Ziidi Trader.
The platform allows investors to buy and sell shares listed on the NSE through a mobile application, broadening access to Kenya’s capital markets.
Verify before investing
Safaricom has advised customers to access Ziidi Trader only through the Financial Services section of My OneApp and avoid websites or links claiming to provide trading services.
The company also urged investors to verify every investment platform before submitting personal information or making payments.
The advisory follows a series of customer awareness campaigns by Safaricom encouraging users to remain vigilant against digital fraud affecting mobile financial services.
As more Kenyans embrace mobile-based investment platforms, the company says verifying the authenticity of digital services remains an important safeguard against online scams.