Naivas takes battle to its rivals with new branch at Imara Mall
By Jacktone Lawi, February 28, 2022EXPANSION: Supermarket chain Naivas has opened a new branch at Nairobi’s Imara Shopping Mall as it steps up its expansion in the country.
The new branch comes as the retailer races to defend its market leadership against its closest rivals in the retail space that have also been expanding in the past few months. The new store raises the retailer’s branch network to 81. “With retail shopping having taken a different dimension with the growth and expansion of malls, Naivas has been on an aggressive expansion trajectory with its 81st outlet having been launched at the Imaara Shopping Mall which coincided with the mall’s official launch,” Naivas Chief Commercial Officer Willy Kimani (pictured) told the Business Hub. The new outlet covering more than 34,000 square feet of trading space will now be the anchor tenant at the mall.
It will be the 3rd largest Naivas store by store size and the 8th outlet in the greater Mombasa Road region, according to Kimani. “We are delighted to have been the Supermarket of choice for this new addition to the Mombasa Road topography. We are glad that we get to bring a world-class shopping experience to the region” Kimani said.
The new store is will be stocked with fresh produce, commodities, electronics and other general products. The opening of this new store comes during a very tough economy.
– Jacktone Lawi