Multichoice unveils partnership to combat climate change

By , October 13, 2022

Multichoice Group has teamed up with EarthShot Prize to help improve and spotlight the ambitions of innovators, activists and scientists working to address the climate crisis on the African continent and around the world.

The Earthshot Prize aims to find scalable solutions to address the world’s biggest environmental problems and repair the planet over the next 10 years.

It is awarded to winners in five categories, with each winner receiving £1 million (Sh133.82 million) grant to scale their work. Imtiaz Patel, MultiChoice Group executive chairman said as the leading entertainment company in Africa, the company has an extensive footprint on the continent.

“This partnership will enable us not only to educate communities on climate change, but to also encourage innovators to pitch their solutions, inspire other corporates to join the fight against climate change and to motivate governments to prioritise climate change as part of their national agendas”, he said.  By spotlighting these innovators and their solutions, Patel added, the Prize aims to spark the world’s collective imagination to drive a collective mindset of urgent action on the issues surrounding the climate crisis.

Earthshot Prize CEO Hannah Jones (pictured) said that there are thousands of game changers and entrepreneurs committing their lives to solving the generations’ biggest challenges and investment and support is critical for each of them to fulfil their vision.

           Wachira Kevin

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