Manchester United raised its annual core profit forecast on Friday, June 6, 2025, to levels last seen before the pandemic as the club’s strong performance in the Europa League drove ticket sales and broadcast revenue.

Ticket sales jumped more than 50 per cent to Ksh7.7 billion in the three months to March as the club had a good run in the Europa League, before losing the finals to Tottenham Hotspur.

The club’s annual core profit, which excludes player trading and finance cost, is expected to jump 21 per cent to 28 per cent to a range of Ksh31.5 billion to Ksh33.2 billion for the year ending June.

Worst season

United had their worst Premier League season since they were relegated in 1974, and hopes of participating in a European competition next season were dashed after they lost the Europa League final.

“We had a difficult season in the Premier League, which we all know fell below our standards, and we have a clear expectation of improvement next season,” CEO Omar Berrada said in a statement.

United’s absence from European competitions, which are lucrative sources of broadcasting revenue, deals a huge blow to the club’s future finances and has drawn anger and disappointment from fans.

Jim Ratcliffe, who holds a stake of about 29 per cent in the club and runs their football operations, has taken steps to revive the club’s fortunes, including by cutting jobs, raising ticket prices and stopping free lunches at staff canteens.

Overspending on players

United reported a net loss of Ksh472.6 million for the three months ended March 31, smaller than the Ksh12.5 billion it posted a year earlier.

The Glazer family, who own a majority of the club, have faced strong criticism from fans for saddling the club with debt, overspending on players and putting off investments in infrastructure.

Manager Ruben Amorim said in May that the club did not need a big squad since they were not playing in the Champions League.

In March this year, United announced plans to build a new Ksh350 billion 100,000-seat stadium next to the existing Old Trafford.