Dala Sevens get Ksh2 million sponsorship boost
By Barry.Silah, June 29, 2023
Kenya Breweries Limited (KBL) has announced a Sh2 million sponsorship deal for the 2023 edition of the Dala Sevens tournament set for this weekend at the newly-refurbished Jomo Kenyatta International Stadium in Kisumu.
Tusker’s sponsorship will provide a significant boost to the tournament, which serves as the opening round of the 2023 National Sevens Circuit.
Dala Sevens, hosted by Kisumu Rugby Football Club, has over the years established itself as one of the most thrilling and fiercely competitive rugby tournaments in the sevens circuit.
The sponsorship from Tusker is a continuation of the brand’s commitment to supporting sports in the country and celebrating Kenyans from all walks of life through their Kenya Milele campaign.
This follows the brand’s similar sponsorship of the last year’s edition of the tournament.
This year’s edition is expected to feature some of the top teams in the country including Mwamba, KCB, Nondescripts, Menengai Oilers, Nakuru RFC, and hosts Kisumu RFC.
Speaking during the sponsorship announcement, Tusker Brand manager Lennox Mwalea said they are proud to be associated with the tournament and are hopeful that the sponsorship will ensure its success.