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Media practitioners have been urged to adhere to professionalism while discharging their cardinal duties.

Addressing editors and industry players in Naivasha, Media Council of Kenya chief executive David Omwoyo said the media should provide ethical and professional platforms.

In the recent past, Omwoyo said, the country had two by-elections that generated discussions, with politician using a little vulgar language at some point. 

He reminded stakeholders that the Building Bridges Initiative (BBI) report, to be released today, will see politicians taking divergent positions.   

 The CEO expressed concern that “most of the noise that the politicians were making out there” was finding its way into media platforms, especially on talk shows and live interviews, terming it as worrying. 

He asked media houses to be wary of politicians who use the media to pass inaccurate information. 

Omwoyo (pictured) termed the media as the “mirror of the society”, and warned players not to become subservient to politicians. 

He reminded practitioners on the importance of self-regulation and assured that the council would not lock out talented people from journalism but instead, they will take a mandatory training on the Code of Ethics.