Kenya is poised to grow its flower exports in the coming years as more investors enter the floriculture sector, signalling significant untapped potential in the industry.

Despite global economic and logistical challenges, interest in Kenya’s flower business continues to rise, with new companies committing resources and expanding operations.

Industry stakeholders expressed optimism about the sector’s growth During the launch of the 12th International Floriculture Trade Expo (IFTEX) in Nairobi.

The organiser of the event, Dick van Raamsdonk noted that between five and 10 more companies had registered to exhibit compared to the previous year.

He highlighted that these new participants are sizeable growers and exporters managing between 10 and 20 hectares of land, demonstrating a growing investor appetite.

Trade fair

With nearly 200 Kenyan and international exhibitors expected at this year’s event scheduled for June 3 to 5, the trade fair will see its highest number of participants yet.

Raamsdonk added that while the global flower market has faced challenges such as climate change, limited freight capacity, and economic uncertainty, Kenya remains a standout player in the international arena.

Kenya Flower Council (KFC) Chief Operations Officer Catherine Mukoko confirmed that the number of registered companies with the council had risen to 137 in 2025, up from 125 in 2024.

This growth, she said, reflects both increased investment and improved compliance with international regulations, particularly those of the European Union.

Mukoko emphasised that companies seeking to penetrate the EU market are increasingly turning to KFC for certification, helping streamline their export processes.

She reiterated the council’s commitment to supporting investment and easing market entry to fully exploit the sector’s potential.

Horticultural Crops Directorate (HCD) Director Christine Chesaro echoed these sentiments, saying the industry continues to show strong growth despite facing hurdles.  Kenya remains the fifth-largest exporter of cut flowers globally and leads the continent in earnings and export volumes.