Kenya posts Sh143b in tourism revenue in first half of 2024
By Noel Wandera, August 20, 2024
Surge in visitors notable despite the period’s intense tension amid Finance Bill riots. Kenya attracted just over one million international visitors, generating Sh142.5 billion in tourism revenue in the first half of 2024.
This surge in numbers is notable despite the period’s intense tension and riots related to the Finance Bill 2024, which had significantly disrupted the nation’s stability and provoked widespread unrest among Kenyan youths, affecting the hospitality industry.
June Chepkemei, Chief Executive of the Kenya Tourism Board (KTB), reported a 21.3 per cent increase in international arrivals, with the number rising to 1,027,630 compared to 874,300 during the same period last year.
This uptick highlights Kenya’s enduring appeal as a tourist destination despite the turbulent backdrop. Additionally, the domestic tourism sector experienced growth, with 2.25 million bed nights recorded—representing a 10 per cent increase from the previous year’s 2.06 million.
Chepkemei shared these developments at a weekend event held at the Maasai Mara National Reserve, where facilities were reportedly operating at full capacity due to the spectacular annual wildebeest migration.
She emphasised the Mara’s role as a critical gateway for tourists, offering them an opportunity to explore other regions of Kenya following their visit to the reserve. The migration draws significant international attention and underscores the country’s rich natural heritage.
Substantial unrest was witnessed around July in various regions, including Nairobi, Migori, Kisumu, Kisii, Thika, and the coastal city of Mombasa. These areas became focal points for protests against the Finance Bill, leading to severe disruptions in the hospitality sector.
The violence associated with these protests resulted in burning vehicles, widespread chaos, and significant damage. Major roads were obstructed by stones and bonfires, particularly in Nairobi, causing severe traffic disruptions and making travel challenging.