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Regional low-cost carrier Jambojet has announced the entry into charter operations, a move expected to address emerging consumer needs and boost its revenue stream.

Jambojet Acting Managing Director Karanja Ndegwa said this is part of the airline’s strategy to diversify its product offering to supplement the scheduled operations.

He said due to the effects of the Covid-19 pandemic, the carrier has seen a shift in consumer needs.

“Consumers now, more than ever, want privacy, convenience and their safety and well-being assured.

As an airline, we pride ourselves in being customer centric, thus the introduction of this non-scheduled service,” Karanja added.

The airline is targeting business people, families, groups that may be attending social events such as weddings, corporates, missions and humanitarian bodies with operations outside of major towns to take up the charter operations.

The charter can accommodate up to 78 passengers per flight depending on the route.

Kararanja said Jambojet is looking to offer a safe, reliable product at an affordable rate.