Brookside taps hoteliers in market expansion strategy
By Jacktone Lawi, June 17, 2022
Milk processor Brookside Dairy has partnered with a national hoteliers’ lobby to increase the uptake of its products as it eyes a bigger slice of the local dairy market. The partnership with the Kenya Association of Hotelkeepers and Caterers (KAHC) seeks to further enhance the company’s market share in the dairy products category.
Elias Ocholla, Brookside Dairy’s director of sales said product supplies to hotels and catering outlets in the country constitute a core sales segment in the processor’s market consolidation strategy, adding that it will continue to prioritise supply orders from members of the hoteliers’ lobby.
The processor, he added, is keen on a symbiotic approach to its business engagement with members of the hotelkeepers’ association.
“In spite of challenges brought about by disruptions at the height of the Covid-19 pandemic over the past two years, we continue to work with hotels and catering outlets by promptly servicing their product supply demands,” said Ocholla who spoke at this year’s KAHC symposium in Mombasa yesterday.
“In the post-Covid recovery period, characterised by a gradual business bounce-back, we continue to honour our part of the bargain by maintaining the usual supply of our quality products to hotels across the country,” Ocholla said in a speech read on his behalf by a sales manager with the firm, Anne Miranji.
Milk processor Brookside Dairy is looking to tap on the consistency of the hospitality sector to grow its share of the local dairy market.
The official, who presented a cash donation of Sh1 million and product samples and merchandise worth Sh700,000 to support this year’s hoteliers’ symposium, however, said drought witnessed in the first two quarters of the year had depressed milk production across key supply sheds in the country.