Brookside partners with hoteliers in market expansion strategy
Brookside Dairy is leveraging on the quality of its products to further grow its market share in the hospitality sector, considered a niche segment for dairy products.
The processor, which has partnered with national hoteliers’ lobby Kenya Association of Hotelkeepers and Caterers (KAHC) says it has made deeper investments in its product value chain to ensure sustained high-quality products to its customers.
Joseph Muguongo, Brookside’s General Manager for Sales, said the processor plans to further increase the uptake of its products as it eyes a bigger slice of the local dairy market.
He said the business partnership with hoteliers seeks to further enhance the firm’s market share in the dairy products category.
“Hotels and catering outlets in the country constitute a core sales segment in our market consolidation strategy, and we will continue to prioritise supply orders from hoteliers countrywide,” Muguongo said in Diani, Kwale county during the KAHC annual symposium yesterday.
The KAHC membership mainly comprises star-rated hotels, restaurants, lodges, tented camps and residential cottages, all big consumers of dairy products.
Muguongo said the processor was keen on a symbiotic approach to its business engagement with members of the hotelkeepers’ association.
Cash donation
The official, who presented a cash donation of Sh1 million and product samples and merchandise worth Sh700,000 to support this year’s hoteliers’ symposium, said the processor had the largest dairy sales footprint in the region, and was ready to serve markets in all corners of the country.
Mike Macharia, KAHC chief executive officer commended the processor for supporting association members over the years. He said members were keen on high quality products, which he said enhanced patronage of hotels and other catering outlets.
The annual hoteliers’ symposium provides a forum for stakeholders in the hospitality industry to seek ways to market Kenya as a preferred tourist destination.
“We commend the government for fast tracking the improvement of tourism roads across the country, which has led to easier access to hospitality facilities across the country,” Macharia said.
Tourism Principal Secretary John Ololtuaa and Kwale Governor Fatuma Achani, who were present, said the government was committed to supporting the tourism sector as it was key to the country’s foreign exchange inflows.
